E-Cigs: Let’s Clear the Air

Given that you can’t turn on the news or browse the internet these days without seeing stories about recent health concerns related to e-cigarettes or vaping, I thought it was worth taking a moment to share the latest report and recommendations based on what public health experts know so far.

To recap: various local, state and national public health partners, including the CDC and the FDA, are currently investigating a multistate outbreak of lung injury associated with e-cigarette product use. As of September 24th, there have been 805 cases of lung injury reported from 46 states and 1 US territory. Twelve deaths have been confirmed in 10 states; however, I woke up this morning to read that there has been a new death reported in my own state of North Carolina that is believed to meet the case definition so that number will likely increase.

This is what we know so far:

  • Individuals have experienced severe respiratory symptoms, including cough and shortness of breath, as well as fever, fatigue, chest pain, nausea, vomiting and diarrhea. Most of the patients have been hospitalized and have required respiratory support.
  • Most of the reported cases involve males between the ages of 18 and 34.
  • All reported cases have a history of e-cigarette product use or vaping.
  • Most patients have reported a history of using e-cigarette products containing THC, the chemical responsible for most of marijuana’s psychological effects. Many reported using products with both THC and nicotine. Some have reported the use of e-cigarette products containing only nicotine.

Perhaps the most troubling part of all this is what the experts don’t yet know: the specific cause of these lung injuries. The investigation has not identified any single e-cigarette or vaping product or substance (including devices, liquids, refill pods, and/or cartridges) that is linked to all cases. Based on what is known so far, there is no consistent evidence of an infectious cause. Therefore, the suspected cause is a chemical exposure. For this reason, as the investigation continues, the CDC has released the following recommendations:

  • Given the health risks, consider refraining from using e-cigarette or vaping products.
  • If you are an adult who used e-cigarettes containing nicotine to quit cigarette smoking, do not return to smoking cigarettes.
  • If you have recently used an e-cigarette or vaping product and experience symptoms like those reported in this outbreak, see a healthcare provider as soon as possible.
  • Do not buy e-cigarette or vaping products off the street, and do not modify or add any substances to these products that are not intended by the manufacturer.

As a general reminder, youth, young adults and pregnant women should all refrain from using e-cigarette products regardless of the latest concerns. And any adults who do not currently use tobacco products should not start using e-cigarette products.

From the time that e-cigarettes entered the market back in the early 2000s, public health experts emphasized the fact that we just didn’t know enough about the potential short- and long-term effects on health to determine whether they were a safer alternative to traditional tobacco cigarettes. I think what we are seeing now is every public health professional’s nightmare – that these products are indeed not safe and are responsible for unnecessary and avoidable illnesses and deaths.

The good news is we are starting to see action at the national level. The commissioner of the FDA admitted to Congress that the agency “should have acted sooner” to regulate e-cigarettes, and they are finalizing policies that will increase enforcement and potentially remove products from the market. Several large retailers such as Walmart announced they will no longer sell e-cigarettes in their stores. Major media companies including CNN, CBS, Viacom, and WarnerMedia all said they will stop running e-cigarette advertisements on their networks. In response, Juul, the largest e-cigarette maker in the US, announced it too would cease all of its print, broadcast, and digital advertising. And in even bigger news, Juul recently announced that its CEO Kevin Burns was stepping down, no doubt as a result of the intense criticism and investigation the company has been under regarding its marketing techniques, such as using social media influencers to illegally target children.

Although I wish 800+ individuals did not have to suffer illness and death in order for our leaders to be spurred into action, I am encouraged that steps are finally being taken to address the issue of e-cigarettes at the national level. For those of you who may be users of these products, I hope that you will seize this moment as an opportunity to quit for good. Click here for information and resources available to help you on the journey to finally being free of all tobacco and nicotine products.